Experience Required: 5 to 6+ years experience in a similar role
Location: Karachi, Pakistan
We are a rapidly growing startup in the content creation industry, focusing on managing key creators
and producing high-quality content in Pakistan. We are on a mission to scale and find product market fit while fostering a culture of innovation and creativity.
What we are looking for?
We are seeking an experienced and highly motivated Performance Marketing Manager who will be
responsible for devising and executing metric-driven advertising campaigns for clients across various
platforms, including Facebook, YouTube, TikTok, and more. This role also involves leading and
growing a team of digital advertising professionals. The successful candidate should have a proven
track record of driving results through performance marketing strategies, with expertise in A/B
testing, campaign reporting, metric tracking, and creative input.
Responsibilities
Devise and execute metric-driven advertising campaigns on platforms such as Facebook,
YouTube, TikTok, and other relevant channels, ensuring that all campaigns meet or exceed
the desired performance goals.
Conduct thorough research and analysis to identify target audiences, optimize campaign
targeting, and stay ahead of industry trends to maximize campaign effectiveness. - Lead and
develop a team of digital advertising professionals, providing guidance, mentorship, and
support to drive continuous growth and improvement.
Implement A/B testing methodologies to optimize campaign performance, leveraging data-driven insights to make informed decisions and drive conversions.
Track and analyze campaign metrics, preparing comprehensive reports to evaluate
performance, identify trends, and provide actionable recommendations for optimization.
Collaborate with cross-functional teams, including creative, analytics, and marketing, to align
strategies, leverage synergies, and ensure impactful creative input in campaigns.
Stay up to date with the latest developments in performance marketing, advertising
technologies, and industry best practices, sharing knowledge and driving innovation within
the team.
Skills and Qualifications
Proven experience in managing performance marketing campaigns across platforms like
Facebook, YouTube, TikTok, Google Ads, etc., with a strong focus on driving results and
meeting performance goals.
Demonstrated expertise in devising metric-driven campaigns, A/B testing methodologies,
campaign reporting, and metric tracking, with the ability to leverage data to optimize
performance and ROI.
Experience leading and developing high-performing teams, with excellent communication,
leadership, and mentoring skills.
Strong analytical mindset, with the ability to translate data into actionable insights and
strategies.
Proficiency in using performance marketing tools and platforms, such as Facebook Ads
Manager, YouTube Ads, TikTok Ads Manager, Google Analytics, and other relevant digital
advertising platforms.
In-depth understanding of digital advertising strategies, including audience targeting,
campaign optimization, conversion tracking, and the ability to provide impactful creative
input.
Exceptional project management skills, with the ability to manage multiple campaigns and
priorities in a fast-paced environment.
Passion for staying ahead of industry trends and technologies, and a commitment to
continuous learning and professional development.
5+ years of experience in performance marketing, with a focus on running successful
campaigns across various platforms. Proven track record of achieving performance goals
and driving results through performance marketing strategies, Proficiency in performance
marketing tools and platforms.

Experience Required: 2 to 3+ years’ experience in a similar role
Location: Karachi, Pakistan
We are a rapidly growing startup in the content creation industry, focusing on managing key creators
and producing high-quality content in Pakistan. We are on a mission to scale and find product market fit while fostering a culture of innovation and creativity.
What we are looking for?
We are seeking a highly motivated and skilled Business Analyst to join our team. This individual will
be responsible for managing reporting, analytics, and business processes, and will play a key role in
shaping the future of our company. The ideal candidate will be a self-starter who is comfortable
working with numbers and can independently identify, learn, and implement new ideas and
experiments. Strong business acumen and excellent written and spoken English are essential for
success in this role.
Responsibilities:
Develop and maintain management reporting systems, ensuring accuracy and relevance.
Analyze data to identify trends, patterns, and insights that can inform business decisions.
Work closely with the founding team to identify, design, and execute experiments that
contribute to scaling the business and finding product-market fit.
Continuously improve business processes, seeking out opportunities for increased efficiency
and effectiveness.
Clearly communicate findings and recommendations to the team, with a focus on actionable
insights.
Stay up-to-date with industry trends and best practices in analytics and process management,
incorporating new ideas as appropriate.
Skills and Qualifications:
Bachelor's degree in Business, Finance, Economics, or a related field.
Minimum of 2 years of experience in a similar role, preferably within a startup or content
creation environment.
Strong analytical skills, with the ability to synthesize complex data into actionable insights.
Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
Excellent written and spoken English communication skills.
Demonstrated ability to independently identify, learn, and implement new ideas and
experiments.
Strong business acumen, with a keen understanding of the challenges and opportunities
facing startups.

Experience Required: 4 to 5+ years experience in a similar role
Location: Karachi, Pakistan
We are a rapidly growing startup in the content creation industry, focusing on managing key creators
and producing high-quality content in Pakistan. We are on a mission to scale and find product market fit while fostering a culture of innovation and creativity.
What we are looking for?
We are seeking a talented and experienced Senior Social Media Manager to join our dynamic team.
As a Senior Social Media Manager, you will be responsible for leading a team of digital professionals,
developing social media strategies for the company and its clients, and implementing effective
campaigns across various platforms, including Facebook, YouTube, and TikTok. Your deep
understanding of best practices and algorithms for these platforms will be crucial in driving success.
Responsibilities:
Lead a team of digital professionals: Manage and mentor a team of social media
specialists, providing guidance, feedback, and support to ensure the achievement of team
goals and objectives.

Develop social media strategies: Collaborate with cross-functional teams to develop
comprehensive social media strategies aligned with the company and clients' objectives and
target audience.
Implement effective campaigns: Plan, execute, and optimize social media campaigns
across multiple platforms, including Facebook, YouTube, and TikTok, to increase brand
awareness, engagement, and conversions.
Leverage tools and analytics: Utilize social media management tools and analytics to
create and manage social media plans, monitor campaign performance, and generate insights
to drive data-informed decisions
Understand content metrics: Have a strong understanding of content metrics, such as
reach, engagement, conversion rates, and user behavior, to provide value-added insights and
recommendations to the content team for continuous improvement.
Conduct A/B testing: Design and execute A/B tests to evaluate the performance of
different content strategies, creative elements, and messaging, and leverage the findings to
optimize social media campaigns
Reporting and analysis: Generate regular reports on key social media metrics, campaign
performance, and ROI for both the company and clients, and present findings to
stakeholders, making data-driven recommendations for future initiatives.
Establish strategies for the company and clients: Work closely with the company's
leadership and clients to understand their goals, objectives, and target audiences, and develop
tailored social media strategies to meet their specific needs and drive business results.
Stay updated on industry trends: Keep up-to-date with the latest social media trends,
algorithms, best practices, and emerging platforms, and proactively research and implement
new ideas and strategies to drive innovation for both the company and clients.
Skills and Qualifications
Proven experience: Minimum of 4 years of experience in social media management, with a
track record of successfully managing and executing social media campaigns across multiple
platforms.
Platform expertise: Strong understanding of best practices and algorithms for Facebook,
YouTube, and TikTok, with a demonstrated ability to leverage each platform's unique
features and functionalities.
Analytical mindset: Proficiency in utilizing social media management tools, analytics
platforms (e.g., Facebook Insights, YouTube Analytics), and content metrics to track and
analyze campaign performance and provide actionable insights.
A/B testing and reporting: Experience in conducting A/B tests, analyzing results, and
generating comprehensive reports with actionable recommendations for the campaign
optimization.
Leadership skills: Proven ability to lead and motivate a team, providing guidance,
feedback, and support to drive individual and collective success.
Strong communication: Excellent written and verbal communication skills, with the ability
to effectively articulate ideas, present findings, and collaborate with cross-functional teams
and clients.
Independent worker: Self-motivated and able to work independently, take ownership of
projects, and research and implement new ideas and strategies to stay ahead of the industry
trends.
Adaptability: Ability to thrive in a fast-paced and dynamic environment, managing multiple
priorities and deadlines while maintaining a high level of attention to detail. If you are a
seasoned Social Media Manager with a passion for leading teams, driving metric-driven
content, and providing creative input, we would love to hear from you.